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The Irrational Brain and Its Hidden Mechanisms
What are the underyling biases that affect our decisions? How can we identify them? What can we learn from them?
Cognitive Biases
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Biases From Filtering Information
Examine how decision-making processes are more complicated than they appear, and how mental shortcuts make most of the decisions we undertake in our daily lives.
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Biases Due to Ambiguity
When the human brain is faced with too much information, it compensates for its limited processing capacity using mental shortcuts.
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Biases Due to Urgency
Humans create their own stories to fill in gaps where meaning is lacking, resorting to generalizations and simplifications as a way of adapting.
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Biases Due to Selective Remembrance
Taking the time to deliberate on every decision we make can be exhausting and time-consuming. There are shortcuts for that – shortcuts aplenty.
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Cognitive Bias in Everyday Context
The breadth of information we encounter daily challenges our brain’s limited memory capacity. As such, the brain optimizes storage capacity using a few mental tricks.
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Mitigating Bias with Halvorson and Rock’s SEEDS model
Much is said about the repercussions of unchecked cognitive biases. This tile examines how cognitive bias impacts different aspects of our everyday lives.
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A View from Business: Lovallo and Sibony’s Behavioral Strategy
Halvorson and Rock’s SEEDS model proposes five categories of cognitive biases and their corresponding mitigation strategies.
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Nudging, and Other Applications
Take a look at how businesses use behavioral strategy to mitigate the effects of cognitive bias on their organization.
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An Evolutionary Perspective
Take a look at further research being done in the realm of cognitive bias.