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What Is Behavioral Economics?
The questioning of Homo Economicus
Behavioral Economics
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Heuristics
How we navigate the world with mental shortcuts.
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Basic Principles of Behavioral Economics
The paradigms that separate behavioral economics from its more traditional cousin.
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The Role of Emotions in Economic Decisions
How to move beyond cold calculations in the field of economics.
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The Limits of Free Choice
How choice is always the result of a complex confluence of factors.
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The Power of Nudge
The subtle art of influencing people's choices.
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Prospect Theory
How humans evaluate gains and losses differently
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Exploring Real-World Phenomena with Behavioral Economics
How to apply the principles we have learned about to real-world problems
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Takeaways from Behavioral Economics
How to use behavioral economics to make better decisions.
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Where to Go From Here
Challenges, criticisms, and opportunities for Behavioral Economics