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Why Persuasion Matters
Discover the core principles of rhetoric, learn the techniques for making your communication memorable, and your arguments sound
The Art of Persuasion
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What is Rhetoric?
Learn about the definition of rhetoric and when it might come into our daily lives
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Origins of Rhetoric
Discover the origins of rhetorical theory as well as the conventions of writing and speaking that come from the classical world
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Making Things Memorable
An introduction to why memorability matters, and how great people achieve it
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Framing Through The Established
How to use things people already know to your advantage
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Gimme An Example
How can we prove that something is true and the importance of telling your story the right way?
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Lies, Damned Lies and Statistics
How to use and present data and numbers to prove your point.
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Comparison and Opposition
Introducing the antagonist, and showing you how to engage with them directly
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Logical Fallacies
What is a logical fallacy and how can I identify one?